Search Engine Optimisation (SEO) Manager UK - Hybrid

Job description

Founded in 1999, zooplus has grown to become Europe’s largest e-Commerce retailer of pet food and supplies. With annual double-digit growth rate and revenue of over €1.8 billion in 2020, we have already successfully established our business model in 30 European countries and are expecting further sustainable growth in the years ahead.

We have a fantastic opportunity for an exceptional candidate to become part of the success story and join our UK team in our modern office in the heart of Oxford.

As SEO Manager (UK and Ireland) you will be responsible for the local execution of SEO strategy in our UK and Irish markets, using data and analytics to drive the optimisation of website elements to maximise organic traffic and new customer acquisition.

zooplus offers a hybrid work model.


Key responsibilities:

  • Supporting the local execution of SEO strategy
  • Conducting keyword research to identify new content opportunities
  • Managing the content creation process
  • Analysing crawl data to identify crucial SEO measures
  • Monitoring SEO KPIs and defining actions required to accelerate positive and avoid negative trends
  • Analysing competitors to evaluate the strength and weaknesses of their strategies
  • Following SEO guidelines and helping the central SEO team to improve them
  • Supporting international SEO projects
  • Collaborating closely with central SEO team, Product Owners, Developer team, Shop management and other relevant departments

What we are looking for:

  • Graduate degree or equivalent in relevant discipline
  • Minimum 1 year experience in an SEO-focused role, with broad knowledge of ranking factors and experience working with SEO tools like Google Search Console, Sistrix, Ryte, Screaming Frog, etc.
  • Experience with Adobe Analytics and Tableau preferred
  • Good MS office skills
  • First experience with agile project management and tools like Jira and confluence an advantage
  • Clear, effective written and verbal communication skills
  • Strong interpersonal skills and a team-oriented working style 
  • Native speaker level in English – any other European Language would be a plus